Motivating volunteers to participate in citizen science projects.
- scientists who study species are becoming extinct
- citizen science: involve amateur scientists and use crowd-sourcing for species discovery (and other scientific projects)
- principles of social participation: egoism, altruism, collectivism, principalism
- volunteers believe more in collectivism; scientists are slightly less motivated by egoism than volunteers
- scientists need the volunteers, feet on the ground; want to educate the public
- volunteers are personally interested, expect attribution, and want feedback from scientists; also want to see impact on community
- demotivating factors: lack of trust across volunteers and scientists;
- process model to focus on motivators and build trust and collaboration
